APO
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0.00% $6.69 apn outdoor group limited

Ann: Change in substantial holding, page-15

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  1. atradernotes
    336 Posts.
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    08/08/17
    10:32
    Post #: 26356209
    http://www.apnoutdoor.com.au/insights/research-studies/millennial-mums-and-dads

    Objectives:
    To better understand the emerging demographic of Millennial Mums & Dads (23-40 year olds with children).

    Results
    • They turn to online and social for info and to share experiences
    • BUT they actively avoid ads online
    • They spend more time outside and take cues from their surroundings
    • APN Outdoor formats drive them online and influence purchase behaviour
    APO Price at posting: $4.67 Sentiment: Buy Disclosure: Held
    Likes Created with Sketch.  Upvote
    lightbulb Created with Sketch.  Great analysis
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