I think the marketing department is doing just fine, lets look at the 4 P's of Marketing.
PRICE- I reckon it is priced pretty well to make good margins without losing sales.
PRODUCT - Seems to be an outstanding product, hence the premium.
PLACE - It is available from Amazon, Best Buy, Dixons. etc etc etc. Can't ask for much more.
PROMOTION - Viral video reviews, good point of sale material, TV commercial being planned
What else could you possibly expect from the marketing department?
takeover ?, page-65
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