Why would you not want faster speeds? Cloud access, instantaneous browsing, perfect VOIP quality, cloud gaming, digital assistants, upgraded google maps etc. all benefit from increased speeds.
Higher quality content looks stunning on mobile displays, especially on phones with OLED. 5G will allow almost every service to upgrade it's quality, not just video. This is especially the case with social media, who have to cater for the lowest common denominator. Things won't need to be compressed as much. There is a clear demand for high quality content, even with audio (FLAC streaming). As mobile horsepower increases, so will the hunger for data.
Dataflex, especially, is very viable in a 5G world. Businesses are increasingly migrating to the cloud (78% by 2020 [1]). Employees will need constant access to the cloud, which will affect their data usage. Something i'm sure they want the company to reimburse them for.
Furthermore, 5G adoption will not be instantaneous, and a majority of people will not be able to utilize it to it's fullest capacity. There are a lot of people below the line who would gladly jump at sponsored content.
[1] https://m-hance.com/app/uploads/2017/05/mhance-office-365-cloud-trend-report.pdf
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