Hi Smac,
I would personally not be surprised to start to seeing E-Commerce for Olay being the sole distribution method of the exclusive microarray/magnetic/obj product, as this will tie in with users being directed to make online purchases for the Personalisation technologies as it comes to market, as well being aligned with the [relative] Counter-Less Olay method of selling in North America and Europe, compared to that of its Asian Counterpart.
The Personalisation applicator paired with your smart device/phone will duly diagnose the skin type, issues at hand and products required to be applied with OBJ tech, and ordered directly through the app; - so makes sense to start directing the market through that route now to pre-empt/direct consumer habits prior its launch, likely next year.
My thoughts only.
Kiwi.
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