Hard to say. If they have only say 2% in brick'n'mortar and 4.2% online, I guess that adds up to 3.5% overall according to management figures.
I know they continue to open up the mother and baby stores opportunities, but I am not sure beyond that. I don't think they were keen to get it into every supermarket. So we would expect higher online sales to make up for smaller footprint on the ground. But from memory, online sales are significantly bigger than in store sales for IF in China.
July17 online sales data, page-12
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