I think a lot of it is to do with the gross margin contraction (half over half). This was discussed briefly yesterday but we can't get an answer for it.
For the 1st half (1/7/16 to 31/12/16) the gross margin was 35.3% ($2,117,362/$5,990,067)
For the 2nd half (1/1/17 to 30/6/17) the gross margin was 21.5% ($1,717,389/$7,983,272)
Overall for the year (1/7/16 to 30/6/17) the gross margin was 27.4% ($3,834,751/$13,973,339).
The first half was evidently more profitable than the second half.
BIG Price at posting:
$1.32 Sentiment: Buy Disclosure: Held