Management has prepared the app to handle 1M+ daily active users in anticipation of strong take up. The app is that good that were good to go from day 1. ;-)
Sure there are risk but if you take notice the management has already preempted those risk and came up with solutions.
Lack of quality performers- Sponsored talents/Toneden/DanceOn/Full Screen Media/Boomopolis
Lack of Fans and Users - potential 125M reach, instant fans from influencers, organic social media growth
Revenue - in-app store, advertising,sponsorship
This is not just a hit or miss and nothing in between.
Of course there is something in between.
Breaking even is in between. If for example it's not working then the app or strategy can be improved by analysing the data. That's why Megastar has a Chief Data Scientist.
At least Megastar scoop has more idea than most. They've already positioned themselves to monetise on Megastar success. http://msscoop.com/shop/
MSM Price at posting:
22.5¢ Sentiment: Buy Disclosure: Held
