Ann: Annual Report to Shareholders, page-29

Isn't there potential to make significant advertising revenue via pocketbook? ZML know the exact spending, saving, income, account balances, credit card balances, loan balances etc etc of hundreds of thousands of pocketbook users? The exact location, timing etc. incredibly powerful. Better than Facebook for advertising. thoughts anyone? Why did they only pay $7.5m for pocketbook. Would have thought it was worth more than that?. Clearly I am missing something? They can leverage Westpac's footprint and deep pockets too.