Sukin in Coles, page-4

Besides the initial stock, its a new brand in a supermarket that people will want to try it. So one would imagine very good sales figures for this quarter as those new stores are provisioned and maybe into the future if Woolworths also stock it.

The issue will be longevity. Do the supermarkets have a track record of long term stocking of a particular natural brand? I don think so. Can they just go back to pharmacy after being dumped in supermarkets? That would be difficult.

So I would imagine this next report should show big sales growth. Its the ones following that would be worth being cautious about.