Yes this school(vertical) and sell through models have really gotten some legs.. They seem to be getting to critical mass on both segments where word of mouth and where the product starts to get pulled rather than pushed...
Movement through $1 just makes sense when you see / hear the traction it is getting.
BTW, anyone gone to the app stores and read the user reviews.. Kids hate it.. It is really curtailing some of their activities (ie. Product is doing its job). One kid "the software doesn't work because I can't snapchat anymore"... Haha
3rd rocket to $1, page-12
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