Interview: YesMyWine founder aiming for 'record-breaking year' All rights reserved by Time Inc. (UK)

https://www.decanterchina.com/en/kn...ywine-founder-aiming-for-record-breaking-year

By Sylvia Wu / 吴嘉溦
11 March 2015
Online retailer YesMyWine has bucked the trend for weaker wine sales in China in the last few years. DecanterChina.com spoke to YesMyWine CEO Dixon Yuan about the company’s work to educate new consumers and his expectations for the Chinese wine market in 2015.
With the lingering impact of the austerity policies, wine imports in Mainland China increased in volume but fell in value in 2014, according to customs figures.
However, the Chinese online wine retailer YesMyWine said it bucked the trend by selling 7m bottles of wines in 2014, reporting a 50% increase in sales value and a 35% increase in consumers’ average spend per bottle.

Image © YesMyWine
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