Lumacom when to a great deal of effort in their annual report to detail the envirnomental effects caused by enery (electricity ) production. They discussed the greenhouse effects and even engaged a consultant to state what we all know to be the obvious.
Why? I think you will hear more of this talk from Lumacom as a particular strategy.
Household name world advertisers are very concious of their community obligations, they want to do the right thing, but also want to be SEEN as doing the right thing.
What advertiser will use a Lumacom competitor when it theirr decision will have an effort on the environment. ie use more electricity.
Lumacom want it all.
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