Ann: Inaugural Rough Ruby Tender Results, page-48

The social media had it about right. Now that the results have been announced does not mean it comes out of suspension. The ASX was not waiting for these results, it wants its PLEASE EXPLAIN responded to. No sign of this yer unless its all done behind closed doors. Sorry for holders, worst case in the 3's when it resumes trading. As I said, MUS has performed well operationally but is lousy at marketing. The previous about face re cut and polish, and now this fiasco with so much hype build up. Marketing 101... talk to customers first , show them some representative samples, get a feel for where things stand before going out on a limb with a big showcase event. Egg all over the face yet again. Too much management hubris has contributed to this fall from grace. I was called a troll from under a rock when I first raised the marketing issue. Hmmm, at least I sold out Monday.

You realise they can't control the shape of the rubies they dig out of the ground right?