Also worth noting that they have revamped the PAYG plan.
Previously was 12c/min and 12c/SMS and data 7.4c/MB. Now 15c/min, 15c/SMS and 15.4c/MB.
The effect of this may be to push some PAYG customers towards the $10 UNLIMITED plan, and others to leave towards cheaper PAYG options such as Aldi.
Will be interesting to see how this manifests in reported results. The introduction of $10 and $20 UNLIMITED plans (which supercedes the old $25 UNLIMITED) will reduce ARPU and low value PAYG customers terminating their services will help lift ARPU but reduce total customers.
