There may well be some jostling by some majors fighting over the rights to be the major global player involved with Buddy. Which means that BUD is in a good negotiating position regarding pricing....
If this is the case, it may take a little longer than we expect, but the outcome will be better for BUD... and the SH
Ann: Telstra to Become Primary Reseller of Buddy Ohm in Australia, page-53
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