There seems to be a lot of people thinking that BIG will slow down over Christmas. I think the opposite will happen. They target SME's which in most cases are always trying to improve their business because they generally have to compete with larger players. This can give them the edge. Hospitality over this period is extremely busy as well so now would be the time for them to get in.
The opportunity that they are being presented with is now a proven strategy to grow awareness for their business. Imo growth is going to increase and it's going to come predominantly from the US.
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