Olay USA Instagram, page-5

Whatever it is, they're getting some top bloggers on board to spread the word. Can't help thinking OBJ!

This beauty/fashion blogger with 1.1 million followers will be there.

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20,019 likes

• wendyslookbookUp, up and away! Super excited for next week! Celebrating with @Olay on 11.14 with a unique experience in NYC to launch their new innovative breakthrough in skincare. And I would love to share this experience with you! See my Stories for more details. I hope to see you there! #FeelTheFuture #ad

So is this one with 1.9 million followers
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125,196 likes

• aspynovardHeading back to NYC next week to do a meetup with @Olay and discover the future of skincare! Can’t wait to meet some of you guys!! ☁️️ #FeelTheFuture #ad

And this one

7,201 likes

• bethanyciotolaGrab a friend & have a glass of wine with me at the @Olay #FeelTheFuture event next week on November 14th in NYC! The first 20 to sign up get free tickets & you’ll be the first to discover their brand-new, never before seen product! (Link for free tickets is in my bio. 21+ only) *UPDATE* Tickets have been sold out. Looking forward to meeting you guys! #Olay #NYC #ad