7c soon, page-241

very good question, there has been a number of posts on here with snippets of marketing efforts but given that the timing of a successful launch was uncertain until now, the marketing campaign could only be in very early stages of infancy.

I do take a lot of confidence from the guaranteed minimum subs though, as this bill is to be footed entirely by sol, offering tv2 a 'free ride' for a number of years. Which means sol's end plan and expectations have to be many multiples of the current offering.

It is true though, that tv2 are entirely at the mercy of sol's marketing success or failure.