Not a bad piece, I think they need to get clear on exactly what they want from these pieces though. The message from here should be, we’re into finals now and you have the chance to decide who’s going to be the next megastar. Download the app and vote. That sounded like it should have been a few weeks ago as it didn’t speak about finals but more so for people with talent to apply.
Also not sure if it’s the best use of ad spend. I reckon potentially something like the project would be better suited to the target demographic time slot and they speak about entertainment more. That’s just my opinion.
MSM Price at posting:
15.5¢ Sentiment: Buy Disclosure: Held
