It really concerns me that sales were very low after the ANN assured investors that ANH had promoted extensively for sd.
"In preparation for Singles Day, Shanan Birkin and her team have implemented a comprehensive promotional and advertising campaign"
Even more of a worry to me is the inability to make a reliable sales forecast.
"ANH CEO Shanan Birkin said. “We have stock lined up and
are quietly confident of achieving strong online sales
this weekend."
Ann: 2017 AGM Presentation, page-3
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