Monthly Revenue, page-46

Yeah, one person is quite limited I agree but I believe what she meant about the games is that social media is the principal use for mobile data. Even in Australia, who do you know that spends hours a day playing a mobile app game? I don't really know anyone (except the Pokemon Go fad) but most people I know spend hours on social media. The only people I figure in Australia that would download a game, play for 30 minutes to receive 50mb data would be 13 year olds on prepaid phones.

I've spoken to Malaysians in person too, again a younger generation who shared similar sentiment regarding the offers.. The only problem there was that their parents pay for their phone plans.. However the data plans are much cheaper than the Western world anyway.

What would do well with freeway would be a global campaign with costs averaged to our currency. For example, a major softdrink or fast food vendor who would pay a dollar for an action, even though a can of drink probably sells for 15 cents retail over there. That's probably the ultimate goal rather than trying to promote whack a mole type games on a perpetual trial basis for advertisers.

Just IMO.