hi smac. The translation of that MTR Facebook advert says "The Hong Kong TV network is about to show you the city's attention. Olay #Micro."
This suggests to me we may also be getting TV ads promoting the magnemask. That would be a first (I believe) and another indication that Olay are all guns blazing on the product.
Wikipedia says HK TV network is an internet and VOD channel, owned by City Telecom, that can be viewed on smart TVs, set-top boxes, personal computers and tablets.
It has a dedicated 24/7 shopping and entertainment ('shoppertainment') platform called HKTV Mall
http://www.hktv.com.hk/eng/about/profile.htm
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