Here are some highlights from an article posted by The Bull:
Retail Food Group managing director Andre Nell has denied reports that hundreds of franchisees across its brands, including Donut King, Gloria Jean's and Brumby's Bakery, have been driven to the wall.
"We fundamentally don't agree with what has been reported," Mr Nell told AAP on Wednesday.
"And the share price doesn't reflect the true value of the company."
Mr Nell said the reports lack balance, and it was not correct that many franchisees have exited and left the group paying rent.
"It is not common to have stores where franchisees have walked away and we focus significantly on working with our franchisees to enhance their business and to allow them to sell their business," he said.
Mr Nell also said the reports ignore the many profitable franchisees in the business.
Mr Nell said the group conducted an extensive survey of franchisees earlier this year and not one complained about the company's franchisee fees.
However, they did raise the need for more support due to the tough retail environment.
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