Thanks - thought those numbers were ridiculously high. Still wanting to highlight that this is a $26bn/year market in Australia (growing @ 5%-6% p.a.). Currently, private health provides insurance coverage for just over 46% of the population. With rising insurance premiums + Kogans 8mm customers you could definitely see their offerings not only take a share from incumbents but also making the service affordable to that remaining 54 % without cover.
Kogan mention on ACA, page-3
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