I think given the battery life and the included ANC, the LiveIQ earbuds will be very attractive at the $200 price point. I own a pair of $750 (AUD) Sony headphones with 22hrs of Bluetooth ANC life, so for these tiny earbuds to compete on lifespan with ANC as a pair of Sony Headphones means we'll be very, very competitive in the earbud market - especially given the limited EarPods/price point of Apple.
Ann: NUH Launch New Suite of Smart Hearing Devices at CES 2018, page-52
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