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ASX NUH 2018, page-2

  1. 2,618 Posts.
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    Today's announcement and new products have built a very solid foundation for 2018. Just consider the things that the two new products address -

    1. Some people have been critical about NUH being a single product company operating in a very competitive market segment. We now have 3 products - targeted towards 3 very different segments and audiences.

    2. Mention has been made in the past about IQbuds' noise cancellation not being "active" in the true sense, like say a Bose or Sony product. LiveIQ has active noise cancellation - tick.

    3. A number of people have wished for a range of colours. Red, black and possibly white. Tick.

    4. Requests have been made for better branding on IQbuds to enhance public awareness of the product. Now take a look at the outside of the new LiveIQ product. Tick.

    5. The current IQbuds protrude from the ears a little more than some of our competitors. Again, take a look at the profile of the new LiveIQ product. Tick.

    6. Some audiologists were quite vocal on social media about how essential it is for hearing assistance devices to be sold and fitted by an audiologist. The Ear ID feature in the new IQbuds Boost model uses the same software that audiologists use to "self fit". Tick.

    7. Battery life. 4 hours per charge, best in class, isn't enough for you? We now have 5 hours - tick.

    There are probably more, as this is just off the top of my head.
 
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