Amazon is ubiquitous.And they made dozens of investments in "e-tailers" - not all of them successful as you have point out (big fails with pets.com and living.com but I think they did OK with drugstore.com and they had a relationship to be the e-tailer for retailer Toys'R'Us)
What sort of disruption will their drone delivery program bring. That isn't new news but it does have an impact
https://www.digitaltrends.com/cool-tech/amazon-prime-air-delivery-drones-history-progress/
Now with GSW it seems Amazon is even sharper.
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