You need to remember that even if you had a 100% uptake, you’d only get half as many subscriptions as there are downloads.
The app needs to be on the parent’s and child’s device, so there’s 2 downloads for 1 possible subscription.
How many children’s devices can come under each subscription? 20? So potentially divide the downloads by 20.
Download numbers need to be far, far higher than they are now.
The App, page-61
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