Quadrant Private Equity takes $200m Darrell Lea bite
Darrell Lea’s owners have reaped around $200 million from its sale to Quadrant Private Equity, which has snapped up the confectionery maker.
Quadrant’s motivation for the acquisition is understood to be linked to Darrell Lea’s strong brand, its dominant position in the licorice market and potential for global expansion into the US
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extract from The Australian today
(so why not a bolt-on acquisition of Yowie ???
if you are floggin Darrel Lea licorice and Rockylea to Walmart, why not do it alongside Yowies?) Yowies already have what 50,000 stores and distribution and people on the ground in US and now Canada. Makes sense to me)
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