RFG 0.00% 7.4¢ retail food group limited

Rfg future?, page-103

  1. 7,276 Posts.
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    Given the new uncertainty and costs regarding lawsuits, the likely paralised network openings and sales, major goodwill writedowns and major capex required it will be a shocking FY18.

    Thank you to the various posters sharing first and second hand accounts of RFG business practices.

    I am not saying this will end in insolvency, but from my experience with SGH I wish I had seen the writing on the wall sooner, or at least wasn't in denial about it. I think current shareholders need to step back and ask themselves the tough questions.

    Because I'm not in this I can see clear as day that the RFG business model will need to give back the significant profitability to frachisees it has squeezed over the last few years. Maybe even provide fresh products and advertise.

    I don't want to repeat what others have outlined though I want to say, I wish I got out of SGH after the first big fall i had experienced from around $3 to $1(It had already gone down a lot by then just like RFG drifting from 7). This is an unsustainable business with a deeply damaged brand just like SGH. Albiet, less debt and greater chance of turn around on the face of it.

    For those in denial, there will be no dividends and very limited profitability until a meaningful restructure is completed (After the massive 'non cash' loss in FY18 from goodwill write downs.)

    This restructure may take at least 2 years and the shares will be heaviliy discounted during this period. The brand damage is massive, do not underestimate this. The network will contract significantly from here before it gets better.

    This is not a contrarian investment.
 
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