I don't think it was fluff at all or just to cash in on a hot sector. The move to have blockchain tech as part of there offering makes perfect sense for the company and works for the business model , at lest in my mind. I would be one of the first to call out a company if i thought it was chasing in..
For me, the only iffy part is if they can get enough customers to justify the current MC, i personally think it will however, i do think it may take some time for it to grow.
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