You obviously haven't been around to see how the real money has been lost over recent years! There's a good reason SP wouldn't budge of 0.02 when announcement claims SSN will emerge worth approx 0.045:
1 it's non-binding
2 there's no upside, only potential downside
3 we've heard it all before
But you could be right; as TB famously said "you ain't seen nothing yet"