Prospectus - part 3.7
3.7 Getswift business model and clients GetSwift offers a white labelled, enabling technology to companies for a low, pay as you use, transaction based fee. As a white labelled service GetSwift puts their client in direct control of the interaction with the end receiving customer. This allows the client to effect last mile delivery either through its own driver network or with contracted services. Revenue is generated on a per delivery basis using a transaction fee of up to $0.29 per delivery. Discounts are applied to larger clients using a tiered fee structure, based on the client’s monthly transactional volume and the length of contract commitment. No fixed maintenance or upfront set-up fees apply. Additional fixed subscription fees are payable on a per delivery driver basis for fleet management and smart routing. SMS charges are on-charged as status updates are sent via SMS to the client’s end customer.
With broad reaching appeal, high scalability, simple integration, low risk implementation and a white label offering, the GetSwift platform has the capability to service a significant global market covering a broad range of industry verticals. The GetSwift platform has been tested and is currently used by more than 200 clients in over 50 countries and over 30 industry verticals including:
• Courier Services • Messenger Services • Flower Delivery Services • Food & Beverage Delivery Services • Food & Beverage Distribution Services • Restaurant Delivery Services • Trucking Services • Removal Services • Ecommerce • Logistics Services • Rubbish Haulage Services • Grocery / Supermarket Distribution • Grocery / Supermarket Delivery Services • Mobile Healthcare Services • Mobile Repair Services • Concierge Services • Alcohol Distribution • Financial Instrument Delivery • Autoparts Delivery • Fashion & Clothing Retail • Cleaning Services • Taxi Services • Private Transport Services • Car Sharing Services • Laundry Distribution / Delivery • Medical Services • Emergency Response • Home & Hardware Distribution • Dairy Distribution • Industrial Distribution • Warehousing • Third-Party Logistics • 3PL • Document Delivery • Water Distribution • Emergency Response
GetSwift is focused on two main client segments:
1. National and Multinational Enterprise Clients; and
2. Small and Medium Enterprise Self-Serve Clients (SME’s).
GetSwift focuses much of its executive effort on the enterprise market and has recently appointed a VP of Sales to oversee this sector. The enterprise market dominates fast food delivery services. Successful penetration of this market will deliver GetSwift significant transaction volumes and global rollout opportunities. Enterprise clients are larger organizations with multi-site requirements and trading volumes of greater than 10,000 deliveries per month. The sales cycle is more interactive with these clients and requires a GetSwift sales person to onboard and monitor. Typically, a 90-day POC trial is granted and the client then moves to a standard contract. Contracts for enterprise clients are initially two years in length. Bespoke solutions are also available to enterprise clients and these are assessed and priced individually based on the complexity of the requirement. GetSwift’s enterprise clients who have entered into POC have a 100% sign up rate to contracts as at the date of this Prospectus. The sales cycles for both self-serve and enterprise sales channels are dependent on the clients size and volume of transactions. An enterprise client must have trading volumes of 10,000 deliveries per month and a multi-site requirement. page 29 3
GetSwift’s current enterprise clients include: • Australasian food and beverage group, Lion Nathan; • Australian retail and trade hardware store chain, Mitre10; • Australian quick service restaurant operator, QSRH; • Global online food order and delivery service, JustEat; • Australian office supplies company, Quick Corporate; • Corporate fresh food delivery group , Fresh Ventures Self-serve clients are generally small-to-medium businesses (SMEs). Sales to these clients is largely via online methods such as digital advertising as well as word of mouth. Self-serve clients initially sign up for a two-week trial and are provided free access to the system on a proof-of-concept (POC) basis which can be effected immediately. After the POC stage, these clients convert and pay a fee per transaction. Their bank details are uploaded to the platform and an upfront amount deposited which is deducted/drawn down during usage. Back end support for these clients is online based and live chat is available to support these clients as required. The signup process is automated and includes the following steps: 1. Create an account; 2. Set-up driver fleet; 3. Create a new delivery request; 4. Assign a driver of the new delivery request; and 5. Complete the delivery request from the driver app. GetSwift’s current self-serve clients include: • Australian grocery chain, Harris Farm Markets; • Australian fast food chain, Little Caesars Pizza; • New York-based catering group, Guy & Gallard; • Grocery delivery company in Panama, Lizzia Express; • Mexican Concierge Group, GUS; • New South Wales based, water and water cooler company, The Pure Water Specialists; • Los Angeles-based fast food delivery group Best Deliveries; and • Hong Kong-based Mexican food company, Cali-Mex.
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