Is GetSwift the Real Deal?, page-134

Given GSW's behaviour, I wouldn't be hanging my hat on their 4C when it comes out unless it was independently audited.

But regardless of the 4C there is real damage done:
GSW's behaviour has upset many shareholders evidenced here on HC.
They have upset the ASX. GSW's recent response to their 'please explain' letter staggered me to put it mildly. I might even write a post explaining why.
They have lost credibility with their (potential) customers. Certainly the CBA have stated to the media they'd not been paid the courtesy of being asked if their name could be used in GSW's public announcements.
They have clearly done themselves no favour with the media either.
It even appears they have upset their own senior management given the resignations.
They have impacted future sharemarket trading liquidity by putting off would-be shareholders, such as me.
They have put themselves under a lot of scrutiny for more than just the short term - which is good thing for all stakeholders including themselves.