Ann: Big Un Limited Strategic Update, page-50

No, I understand that and that's actually part of my point. If they put this info out with the 4C like you have stated would you have read it or just gone straight to the financials?

The communication in this announcement needs to be digested properly before we see the financials. We now know what the business is doing and where they are spending the money. If we get the 4C tomorrow and costs have gone up I'm not worried. I understand the operational activities and I can accept an increase in costs as I feel those costs are making the business better and the earnings potential has increased.