I copied and pasted the comment at the start of my post from someone else's post.
To be frank, I never thought about the competition element but that does not stop the thousands of competing businesses listing in the Yellow Pages or Entertainment Guide so hopefully BIG will have no issues there either.
I simply do not for one minute believe the average business owner will promote the app in any meaningful way.
BIG Price at posting:
$3.60 Sentiment: None Disclosure: Not Held