Maysgr I think you are confusing the 'transaction value' reference here.
IMO this is GSW using the estimated value of the goods to be delivered by drivers using the GSW platform. This will be spread over 257.4 m separate deliveries that will be run on GSW platform (refer April 4 ASX release). Averaging this out it assumes that each average delivery to the customer is valued at ~$35.00.
This $35.00 is revenue available to everyone in the 'margin chain' to take their clip.
This is an old ploy usually reserved for dodgy little ASX biotechs when they say they are addressing a $5 Billion market opportunity. Usually when one drills down on the biotech's real opportunity IF IT IS EVER SUCCESSFUL it is usually a small % of this larger number.
But hey the larger number is the figure that gets the mum and dad retail punters excited !
DYOR
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