Simply blurting the word "blockchain" does not add anything, in the absence of any actual plans to use that technology to create identifiable VALUE that justifies the current PRICE.
You can scream into the wind about how "blockchain and crypto aren't the same thing" and may well have a point, but the market arguably is (or perhaps was) pricing them as two sides to the same coin.
"Iced tea company rebrands as “Long Blockchain” and stock price triples"
"Kodak shares nearly double on news of new blockchain project"
"Stapleton Capital Plc, a buyout firm that targets the U.K. telecommunications sector, soared more than 160 percent Monday after saying it shall, henceforth, be known as Blockchain Worldwide Plc"