Ann: Zenith Half Year 2018 Earnings Update, page-8

The fact they should release the announcement at is a bit confusing to me ..why release a ‘guidance’ two weeks before the actual figures are published .
Unnecessary unless they want to tease the price, are fearful they will lose holders in the next two weeks unless they reassure them or have some other objective .
Why do you th8nk the6 have done it?