BMW will milk this free exposure for all it's worth. Potentially months away from anything being set in stone, who knows.
One thing is certain, if the pricing terms they wish for are even remotely close to Musk's salt, it would only be some little fish desperado company that would agree to it (nothing like a positive Ann. to put a rocket up the SP - worry about the fine print later).
GXY Price at posting:
$3.34 Sentiment: Buy Disclosure: Held