Ann: Half Year Results Teleconference, page-16

Holy crap shoot me I'm agreeing with CP!
Kmart is unbeatable in the discount space so take territory where they don't/ can't exist, with such different store size requirements there is no real need to camp so close to the lions when we are just tasty little Gazelles.

Ps: I've gone back to Energizer batteries, every other brand I try just doesn't seem to be worth the cost saving.