I think the market and the analysts are seriously underestimating the ramp in revenue post October, the first four months is absolutely no indication of what will happen to growth for the full year. Let me tell you why.
When they posted the first four months they had just received their Chinese certification and had not ramped up their in store presence across China, They are now in 5,000 stores across China and this has been backed up by a massive advertising campaign which focuses on the results of the 600 study. The Chinese lap that stuff up.
At the end of October they had not ramped up their production of infant formula from their second factory, they have doubled IF output since then.
They had not incorporated any of the results of their expansion into the US East Coast.
So there will be a manifold increase in the revenue from those first four months, and the full year will be much more than 3 times that first four months more like 6.
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