Ann: Half Year Results Announcement, page-13

I am curious how a 17.5% increase in the sales of the core business from the previous year, after going into Coles, UK stores etc..a correction can be seen as an over reaction? I would have liked to see the sales growth of Sukin branded product closer to 50% to reflect all the new mass market strategy and the risks associated in losing their "solid foundation" that it was built on originally.