Agree,
but it is also how they utilise the celebrity in promoting the app.
Given that Farhan Akthar (bollywood celeb) has links to the RIVA Group through his own production company, there may be a good chance of getting a bollywood celeb to back this.
Right now it's a 50/50 situation.
I also know bollywood in and out and know that if a bollywood celeb endorses something, it will go viral.
Ann: Placement Completed, page-20
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