FY18 H1 financials - expectations?, page-55

This seems to be covered in the latest release from BIG, where it mentions not all content has been paid for.

It is important to understand that the extensive amount of content created through Pillar 1, even from customers who choose not to pay for BIG’s services, has material long term value as it is used to populate the video review platform and content library. The Company is continuing to develop strategies for using these assets to generate revenue


The Company has 7,955 Non-Paid Membership Customers. The Company is unable to confirm the breakdown between customers who were financed by First Class but did not accept their video (i.e. Declined Customers) and other customers who did not accept their video, and as such is unable to present the number of Declined Customers as a percentage of Paid Membership Customers and Purchasing Decision Customers. 18. However, as described in the Response Letter, these customers are still a valuable part of the Company's business, as they contribute to the video content on BIG's video review platform and build the depth and power of its content library, an inherently valuable asset in its own right for building Pillars 2 and 3 (as described in paragraphs 7(b) and (c) of the Response Letter).