How FC financing works for BIG, page-249

I wasn't going to comment on any more posts around this but I can see that you're confusing yourself trying to think of all scenarios.

Think about it this way. The customer is applying for financing and a video. If you can think of it as a cross sell it makes more sense. So this creates more incentives to accept the video (provided it's not terrible). This in my opinion is a genius move. It solves the problem of how you get an SME to buy a video that they don't know they need. If you look at video trends, the customer will definitely need video.

The original agreement was signed in 2015 and is fairly similar to the current deal except that it didn't have the $20m sponsorship pool specified in 2015. This is stated in the response document. That tells me that this current model has been used since December 2015 and there have been zero cancellation fees paid. That says a lot about how successful this model is.

If you're worried about conversion rates then consider again same deal since 2015 and how much unrestricted cash is available in the bank? This came from financed customers as well and was once restricted cash. Again, says a lot about how well this strategy is working.

Hope that helps.