halted, page-48

@Ryzie, you say "... majority of businesses are signing up for the line of credit and are accepting the video because it's low cost and they "feel good" about doing some marketing." but I'd go as far as saying many SMEs would be relieved to have a professional video PLUS interest free line of credit. A Godsend for SMEs!

For the old farts still reading newspapers who've not had their own small business, just for a minute image if you're running a SME (especially B2C). At some point, you will decide you need a social media profile to bring in new business (make more profits to pay yourself more). You bite the bullet and invest in a website. Later, in a half-arsed attempt and over a period of time (when it permits) set up a Facebook, Instagram, LinkedIn, Snapchat account and YouTube channel. Then, because you're a time-strapped SME without the revenue to engage a digital marketer you'll neglect all these. Why? Because you can't/don't know how to get good quality content! And as anybody who doesn't read newspapers will tell you, bad content is social media suicide.

Then one day, out of the blue, you get a call from BIG. "Hi, we'll do all the work, show you the finished professional quality video before you commit. Oh, and BTW (that's 'by the way' for the newspaper guys) as a bonus you'll get an interest-free line of credit to invest in other areas of your business . . . etc. etc.". BOOM!

Something else we should be thinking about. . . in the future, how many other ways might and intelligent marketing content company like BIG who's teamed up with global marketing services powerhouse assist/upsell an SME with an interest-free overdraft/marketing budget? Eg. "Hello dear customer, if you loved the video and interested in growing your business/income you might consider a customer acquisition, CRM or customer experience designed for you? BOOM!

Now, what about the unwanted video and photography content BIG generated, will that just be deleted? Pfffft! They're building a library of content (copyright BIG) to be used anywhere and by anyone. In other words a stock library. Another potential revenue stream. BOOM!

That's enough from me, I'm all BOOMED out . . .

All IMO and GLTA you BIGuns.

Cheers
Mazer (marketing pro)