Ann: Half Year Accounts, page-42

I know the company well I know the reason why the Rev has dropped. This is because for the past 2 years they have been getting their ducks in a line using other brands to establish a platform ready for their own products. They slowed the selling of other products (low margin 1-2%) because they now know the best avenues for distribution. They were never in the business of selling other brand name products it was simply a learning process. Why would any company bother with a business of making 1-2% margins. IF margins should be around 20-30% and adult formula slightly higher. When you seen sales coming through you will see . Also I know the demand for the product is very very high. Watch this space.... sell now and you will massively regret it just saying