I agree. If they can execute on the up-sell products, especially financing then the classifieds can be given away for free. Latin America is so underdeveloped when it comes to financial services, there is a large untapped opportunity. Last year was not a great basis for comparison, because they pretty much had their near death experience and then a total business restructure that shifted the emphasis from classifieds to finance, insurance, GPS etc. Cross sell has gone from 11% in 2017 in MX to 38% in January, getting the execution right on this is key to the business. This is the year that matters for LAA, imo.
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