I think both scenarios are a little exreme but 100k run rate revenue seems too low for a best case. 1000 customers x $1000 is a million and they have the general adverising etc as well. I think Zeta will be watching this closely. If they still are confident in BIG they may try to buy it out after the recent MC hit. They have a history of strategic acquisitions.
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This is what you call great analysis, page-228
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